One of our most favourite charitable campaigns

We do many amazing charitable works through Jordana’s Jordana's Rainbows.  One of our most favourite campaigns to work on is the Jordana’s Rainbows Holiday Drive.  Jordi always wanted to help sick children, as a patient during the holidays herself, we all understood the greatest gift of Christmas is your health.  We have raised over $500,000.00 in the past 8 years for children spending their holidays in the hospital, families who are unable to work to take care of their ill child, and the added expenses that come with that.

This year we did something AMAZING!! Our Holiday Drive was dedicated to supporting Make-A-Wish Canada. Our Make-A-Wish child, Abigail, had one special request: a Taylor Swift-themed Christmas tree. It was a wish as beautiful and unique as her spirit, and there was no way we would let her down.

Together, alongside my sons Lucas and Laurence Fiorini, and our amazing Jordana’s Rainbows community, we had a goal to raise $50,000.00 for Make a Wish children.  On average did you know a wish costs approximately $10,000.00  Well we were amazed how people came together and as a community we not only delivered Abigail’s Taylor Swift-themed Christmas tree in all its sparkling, magical glory, we raised over $91,000 for @makeawishcanada!!  That’s not just a number. That’s hope, smiles, and wishes fulfilled for children like Abigail and their families. It’s a reminder of what can happen when people come together, inspired by love and fuelled by purpose.

I am beyond grateful for this community and everything we accomplish together. Jordana’s spirit lives in every dollar raised, every act of kindness, and every life we touch...

Decorating a Swiftie tree for a good cause

To anyone carrying their own pain: know that you, too, can turn it into purpose. Whether it’s through small acts of kindness, supporting others, or finding ways to honor your loved one, there is power in choosing to keep their spirit alive. Feel free to email me at alison@alisonfiorini.com.

Make-A-Wish holiday drive: Abigail's story

This is a topic you will see me blog about often because it is a big part of my life. Everyday I carry the loss of my daughter and every day I make a conscious effort to channel the immense pain into carrying Jordana’s legacy forward. 

When you lose someone you love, especially a child, the grief can feel unbearable. But amidst the pain, we sometimes discover a purpose greater than ourselves—a way to honor their life and spirit. For me, that purpose has been Jordana's Rainbows Foundation, an organization co-founded with my husband to celebrate the legacy of our beautiful daughter, Jordana Fiorini.

Jordana passed away at just 10 years old after a short, unimaginable battle with Diffuse Intrinsic Pontine Glioma (DIPG), a rare and aggressive brain cancer with a 0% survival rate. She was only sick for four short, horrific months, but her impact lives on—and we are committed to spreading her goodness, hope, and  colorful rainbow spirit. Grief can often feel like an overwhelming weight, but channeling that pain into purpose gave us a path to healing. Through Jordana’s Rainbows Foundation, we work tirelessly to raise awareness for DIPG and provide support for other children and families facing critical illnesses.

What started as a way to honor Jordana has blossomed into a community filled with compassion, action, and connection. Our Rainbow Community @jordanasrainbows is what I’m most proud of. It’s a group of incredible supporters who have come together to create impact, shine light, and spread kindness in Jordana’s name.Losing Jordana shattered our hearts, but her life and love continue to inspire us.

Turning pain into purpose

It’s the smallest actions and habits that truly shape your end goals.

You aren't just selling houses.

My sons are so tired of hearing me say this,  but I really feel this simple statement transforms how we show up in all areas of our life. We often think that our lives are defined by big moments: landing the dream job, finishing the marathon, or launching the business. But it’s the smallest actions and habits that truly shape these end goals. "How you do anything is how you do everything" is a simple yet profound statement that highlights this truth.

Consider this: if you rush out the door every morning leaving your house a disaster, or are always skipping the gym, avoiding the small follow up calls with clients,  that attitude might carry over into your work, relationships, and bigger responsibilities. Small patterns of neglect, procrastination, or carelessness can ripple into larger areas of life. Conversely, if you commit to doing even the smallest task with focus, integrity, and care, you’re training yourself to bring those same qualities to the bigger things. It reminds us that the quality of effort we bring to the smallest of tasks mirrors how we approach the larger challenges in life.

Integrity Becomes a Habit: When you hold yourself to high standards in small tasks, it becomes second nature to uphold those standards in larger endeavors.

This Builds Trust: Others notice how you approach the little things. Whether it’s a boss, coworker, or friend, consistent care builds trust and credibility.

Momentum Breeds Success: Small actions, done well, build momentum. Completing minor tasks with intention leads to greater energy and confidence when tackling bigger goals.

Remember, the greatest athletes don’t only train hard on game days. They bring the same discipline to every single workout, every single meal, and every moment of recovery. How they train during off-season determines how they perform under pressure. Same with Entrepreneurs and Business Owners: Successful entrepreneurs understand that success isn’t just about the big decisions. It’s about consistently managing day-to-day details, showing up for their team, and holding themselves accountable to their vision. I am still learning how to apply this to every facet of my life and its a struggle for many tasks I’d rather avoid. That is why I can never lose the extra 10 pounds, or why I am always rushing through preparing my documents for tax season but for the most part I really do try to give everything my all.  Thoughtful emails, phone calls instead of texts and committed 100 percent to all my clients all the time!

The seemingly “small” things in life aren’t insignificant - they are the true  opportunities to practice who you want to become.

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